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April 13, 2015 13:38:34 IST
Hindi media and an unreal discourseA man reads a Hindi newspaper at a tea stall in New Delhi. India's top 10 dailies are in Indian languages, six of them in Hindi. Photo: Rajeev Bhatt TOPICS The Hindi media have seen humongous growth, but seem perilously close to entering a phase ...
Vernacular Print is effective in reaching out to North India's Hindi-speaking marketsAli Harris Shere , Director-Marketing, Britannia Industries Ltd., talks about the new focus on innovations and differentiation, and how the company is building the healthy portfolio in the market and ramping up distribution in States of North India ...
"Bihar offers huge promise": Girish Agarwal, DB CorpGirish Agarwal Promoter-director, DB Corp Starting January 19, DB Corp will foray into the Bihar market with the launch of its Patna edition. With a cover price of Rs. 2.50, it will enter the city with a print run of over 1.5 lakh copies.Besides Hindustan, ...